Beyond the Hype

Communications and Engagement in the Age of Disruption

When

November 18th, 2016
Starting at 8 am

Where

Royal Roads University, Victoria, BC
Grant Building, Quarterdeck Room

Share. Connect. Learn.

Public relations, like other institutions and professions, is experiencing transformative change effecting how we do our jobs. There’s an inescapable entwining between communications and community engagement. Feedback inundates our emails, twitter feeds and websites – 24 hours a day, 7 days a week. PR professionals see value in having a pulse of stakeholders’ opinions, but in the age of technology when is it enough? What does respectful and constructive dialogue look like nowadays?     Beyond the Hype 2016

PR in the Age of Disruption

Are institutions and the economy keeping up with the rapid pace of technological change? Are we? See how PR and engagement are changing and join in on the discussion as we explore the blurred lines between PR and media in this disruptive era.

Case Studies

Wastewater Treatment. Site C. Place Branding. Canada Line. What do you do when, “that would never happen” happens? Hear about projects and get a look behind the scenes of the planning + implementation. Let PR pros walk you through their experiences and with 20/20 vision share their lessons learned.

Indigenous Engagement

Indigenous engagement and communications is transforming across BC. Get beyond Indigenous awareness to practical skills and tools that can be applied during Indigenous consultation and engagement efforts.

Speakers

Engage with. Learn from.

Beyond the Hype brings together industry leaders in media, communications, and public relations. From digital media experts pushing the boundaries of new media and top political commentators with an eye on the trends to local professionals with a finger on the pulse of our communities and seasoned PR experts full of lessons from the trenches – the speaker line up has something for every communications and engagement professionals in the crowd. Walk away with food for thought and fresh ideas from professionals you can connect with, work with, and learn from.

Lisa
Helps

Mayor of Victoria

Mayor Helps believes that as Mayor her job is to employ business sensibilities and community values to lead an organization that serves all of its citizens.  With a transparent and common sense approach to decision-making, Lisa has championed both citizen-led and local-business-led initiatives. She's leading a City Hall transformation to foster a more innovative, proactive and responsive culture.

Jesse
Ferreras

Associate Editor | The Huffington Post Canada

Jesse Ferreras is the associate editor for business at The Huffington Post Canada. Prior to this role he served as associate editor, trends and traffic, and as associate editor for The Huffington Post B.C. He also serves on the advisory board to the School of Communication and Culture at RRU, and is a regular panelist on Roundhouse Radio.

Keith
Baldrey

Chief Political Correspondent | Global BC

Keith Baldrey is one of B.C.’s best known political commentators. He has covered nine premiers and the 2013 election was the eighth B.C. election campaign he has covered (along with numerous federal campaigns and party leadership races). He also writes a weekly syndicated column on B.C. politics for a variety of Lower Mainland papers.

Cynthia
Lockrey

Manager, Strategic Services | CVRD

Cynthia has worked as Manager of Corporate Communications, City of London, Senior Manager Media Relations, City of Richmond and in her current role as Manager Strategic Services, CVRD. She has also worked as a communications consultant; taught at the UWO and Fanshawe College; and worked as the Senior Stakeholder Engagement Advisor for Enbridge’s Green Energy operations in Ontario.

Caroll
Taiji

Co-founder | Director of Strategy | Taiji Brand Group

Caroll Taiji is an award-winning creative thinker and strategist with over 25 years of experience developing authentic, powerful brands that stand for something real and inspire deep loyalty. She is President of Taiji Brand Group – a virtual creative agency model, ahead of its time and now being emulated by others as the industry adjusts to changing global conditions.

Kim
Van Bruggen

President | Acumen Communications Group

Kim was as a journalist with CBC Newsworld before moving into PR with a range of senior positions in the private sector and the BC gov. She's a passionate advocate, and an acknowledged expert, at developing and implementing strategic communication plans for her clients. At Acumenshe excels in taking a complicated project and developing a plan to make it happen.

Robert
Thompson

Associate Faculty | Royal Roads University

Robert Thompson is a teacher and educational leader. He's piloted internationally in-use education and training projects. His research includes leading organizational change, implementing technology mediated learning and more. He'll share his research in how US media have responded to Donald Trump in the US elections and what the ‘Trump phenomenon’ has exposed about media.

Judy
Kirk

President | Kirk & Co. Consulting

Judy Kirkis recognized as one of B.C.’s leading strategic comms, public consultation and engagement specialists. She is a trusted executive advisor on some of the province’s largest policy, planning and infrastructure projects with extensive experience in engagement and consultation, strategic comms, issues management, media relations, First Nations and more.

Claire
Marshall

President | C. Marshall and Associates Inc.

Ms. Marshall has 25 years of experience specializing in Aboriginal engagement and community development. She has extensive experience working for Aboriginal organizations in such areas as employment and training, children and families, housing and urban, off-reserve advocacy. Claire Marshall lives in Vancouver, British Columbia and is Mi’kmaq from the Millbrook First Nation in NS.

Julie
Szabo

Partner | Capulet Communications

Julie helps clients make Remarkables—high-impact digital marketing campaigns that attract attention and get people fired up about causes, ideas and improving their communities. She speaks on the topic of marketing innovation and is co-author of Friends with Benefits: A Social Media Marketing Handbook and The Noble Arsonist: Stoking Fires and Igniting Movements. 

Darren
Barefoot

Partner | Capulet Communications

Darren is a world-class digital strategist with a deep understanding of technology and web culture, and with experience deploying complex, innovative digital projects that connect and inspire people to improve their world. Most recently, Darren advised the United Nations Climate Change Secretariat on digital engagement in the lead-up to the Paris climate talks.

A Day of Beyond the Hype

8:00 am - 8:30 am

Registration and Coffee


8:30 am - 8:45 am

Opening Remarks


Committee Chair, CPRS-VI

8:45 am - 10:00 am

PR in the Age of Media Disruption

Jesse Brown
Digital Media Expert | Disruptive Journalist | Creator of CANADALAND

Jesse Brown has been occupying a front seat to the disruption that is occurring in mainstream media and got around it by creating his own. He will explore with us what the future might hold for our industry as he delves into what the future holds for Canada. Are our institutions and economy keeping up with the rapid pace of technological change? Are we? From business to government to media, disruption is here. See how PR and engagement is changing with it and join what is sure to be a lively discussion as we explore the blurred line between PR and media in this new disruptive era.

10:00 am - 10:15 am

Coffee Break


10:15 am - 11:45 am

Case Studies

Kim Van Bruggen | Caroll Taiji | Judy Kirk
Acumen Communications | Taiji Brand Group | Kirk & Co.

Wastewater Treatment – A $783M capital project years in the making has approval by a regional Board, a project office set up and running, RFP’s issued for major work and construction underway…but there is one small detail left: approval of the location for the wastewater treatment plant by the host municipality. Kim Van Bruggen discusses the project communications and public engagement as we go behind the scenes in the unfolding drama of the Greater Victoria sewage debate over the last several years.

City of Williams Lake: Place Branding – When it comes to creating a brand for the places where people choose to live, work and raise their families — things get very personal. Raise the stakes when you have to build consensus around a fresh, new brand proposition for a somewhat change-resistant community. Sometimes the process gets stalled, fails to get traction, arouses great controversy…or, all of the above. Caroll Taiji talks about the lessons even a seasoned branding firm learned in the City of Williams Lake.

Site C | Coastal Ferries | Canada Line: Facing an Anxious Public – The tone of some conversations in public meetings is getting increasingly more conflict-ridden. Being ready and prepared for an angry public in the age of engagement and disruption is multi-dimensional. Learn how one of BC’s top ranked engagement firms has dealt with some of the most controversial projects—in rural, coastal and urban environments and the unique challenges of each.

11:45 am - 12:30 pm

Buffet Lunch


12:30 pm - 1:00 pm

Plenary Session – The Paris Agreement – Lessons in Global Political Discourse

Julie Szabo | Darren Barefoot
Capulet Communications

Leading up to the 2015 UN Climate Change Conference in Paris, Capulet Communications took on the task of working with the UN Climate Change Secretariat in a hands-on role to globally engage citizens, non-profit groups, and politicians during the Paris Agreement talks. They were challenged with material that was highly political, emotionally charged and complicated – all while dealing with the aftermath of the Paris bombings only weeks before. Learn about the engagement strategies that worked through this uncharted and volatile political territory.

1:20 pm - 2:30 pm

Breakout A: Communications Audits–Tools and Techniques and when to know “it’s time”

Cynthia Lockrey
Manager, Strategic Services | Cowichan Valley Regional District

With changes in the way we do business happening at a rapid pace is it time to review your organization’s communications and engagement tools and channels? Gain a whole new understanding of how to conduct a thorough audit. The communications audit is a snapshot in time on how your organization is performing, identifying issues and potential solutions. Learn how a properly completed audit makes a big difference in buy-in with your organization.

1:20 pm - 2:30 pm

Breakout B: First Nations Public Engagement–Working Effectively with Indigenous People

Claire Marshall
Trainer | Indigenous Corporate Training

Learn Indigenous cross cultural awareness training program and get beyond Indigenous awareness to practical skills and tools that can be applied during Indigenous consultation and engagement efforts. With some tried and proven approaches individuals and organizations can position themselves to lead consultation efforts. The session provides you with opportunity to use the information in interactive exercises, learning from doing and from others.

2:30 pm - 2:45 pm

Coffee Break


2:45 pm - 4:30 pm

Political Apocalypse? The Trump/Clinton Effect & the Shift in Communicating and Engaging with the Public

Lisa Helps | Keith Baldrey | Jesse Ferreras | Rob Thompson
Mayor of Victoria | Global BC | The Huffington Post | Royal Roads University

Panel 1: Mayor Lisa Helps – What is constructive dialogue? What does that look like in this day when the tone and tenor of online and public dialogue are getting increasingly hostile? Are emotions overruling facts in public dialogue? Join the Mayor of Victoria, who has been breaking with traditional modes of communicating with the public, as she shares her experiences in the role.

Panel 2: Keith Baldrey | Jesse Ferreras | Rob Thompson – We don’t know the outcome of the U.S. Presidential election yet, but we do know the political landscape likely won’t be the same again—no matter who is elected on November 8th. Is this the new wave of politicking? If so, how did we get here? Where do we go from here? Is there any way back to decorum? Join the panel discussion on how the Trump/Clinton effect will likely change the way we communicate and engage in the political environment for years to come.

Q&A | Discussion

4:30 pm - 4:45 pm

BTH 2016 Wrap Up


Testimonials

Beyond the Hype showcases the real challenges – and opportunities – facing public engagement and communications professionals today. B.C. communities are facing a myriad of complex issues and decisions. The projects we work on are never black and white – there are no easy decisions and no matter the outcome there are always lessons to be learned.

Kelsey Singbeil
BC Government

Why is this conference for you?

Lessons in Global Public Discourse

Leading up to the 2015 UN Climate Change Conference in Paris, Capulet Communications took on the task of working with the UN Climate Change Secretariat in a hands-on role to globally engage citizens, non-profit groups, and politicians during the Paris Agreement talks. They were challenged with material that was highly political, emotionally charged and complicated – all while dealing with the aftermath of the Paris bombings only weeks before. Learn about the engagement strategies that worked through this uncharted and volatile political territory.

The Communication Audit – When, Why & How?

With changes in the way we do business happening at a rapid pace, is it time to review your organization’s communications and engagement tools and channels? Gain a whole new understanding of how to conduct a thorough audit. The communications audit is a snapshot in time on how your organization is performing, identifying issues and potential solutions. Learn how a properly completed audit makes a big difference in buy-in with your organization.

 

Political Apocalypse?

We need to talk about the Trump/Clinton effect. No matter who wins, a tectonic shift is happening. Is this a new way of politiking? Where do we go from here? Join a panel discussion on how this will change the way we engage in the political environment for years to come. Hear perspectives on how this is affecting communication and public engagement. Let’s deconstruct exactly how this happened–through a PR lens.

Meet Your Peers

Beyond The Hype brings professionals in PR, communications, and engagement and sits them in a (very large) room together for a full-day. This conference is a rare opportunity to put a face to the name of your colleagues in Victoria, up-island, and across the Georgia Strait–and tackle big issues in the industry side-by-side. Find out what people are up to in PR, communications and engagement here and now and walk away with new business cards in your pocket and fresh ideas in your head.

 

What IS Constructive Dialogue?

What does it look like today, when the tone and tenor of online and public dialogue is getting increasingly hostile? Are emotions overruling facts in public dialogue? Join Mayor Lisa Helps, a leader who’s breaking with traditional modes of communicating with the public, as she shares her experiences.

 

Pricing & Registration

Beyond the Hype 2016 is SOLD OUT

Thank you to everyone who purchased a ticket for this year's Beyond the Hype. Tickets are now sold out! Registration on Friday, November 18th will be from 8-8:30 am in the front entrance of the Grant Building (next to Habitat Cafe). Email roxanne@acumenpr.ca if you have any questions regarding the day of the event. For those of you who are unable to attend, follow our live tweets on CPRS-VI's Twitter page @CPRS_VI.

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Sponsors & Partners

Interested in becoming a sponsor? Get in touch

  • CPRS-VI
  • Acumen Communications
  • Royal Roads
  • IAPS2BC
  • Fairmont Empress
  • Harbour Air
  • Silk Road Tea
  • Island Blue

Where is BTH 2016?

Royal Roads University

Royal Roads University is more than a stunning campus, it's an opportunity for professionals to step far enough away from their desk to take in all of the knowledge and networking Beyond the Hype has to offer. It’s also close enough for our colleagues from up-Island to join us easily and efficiently. Enjoy a full day of professional development without the temptation of a "quick trip" back to the office.    

Venue

Royal Roads University

The conference will be held in the Quarterdeck Room of the Grant Building.

Coming from out of town? The Fairmont Empress has kindly offered a BTH2016 rate for our attendees. Book your room using the code: PRPR to take advantage of the offer.

 

2005 Sooke Road, Victoria B.C.

Additional details

Parking: P3 and P4 are the closest lots to the Grant Building (Building 24). Parking Fees: Parking rates are $1.00 per hour, daily rate is $8.00 per day and the weekly rate is $16.24 Accessibility: Grant Building is wheelchair accessible and there is accessible parking near the entrance. To purchase a valid parking pass, please contact RRU at 250.391.2511