Best Practices in Public Relations
November 15, 2013 - Royal Roads University


Speaker Profiles

What's a PR person to do?

Christine Wood,
Innovation Lead, KendallWood PR

Christine is a corporate communications specialist with more than 20 years experience in both the private and public sectors. She pushes the boundaries of traditional public relations, uses the latest social media and digital tools to establish a new connection between organizations and their communities.

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Rena Kendall
Strategy Lead, KendallWood PR

Rena has over two decades of experience in both the public and private sector. She has led award-winning marketing campaigns and has senior experience in issues management and strategic planning. Rena has the ability to ask the right questions, shape stories and frame them in such a way that resonates with audiences.

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The Power of Email Marketing


Robyn Quinn, APR
Principal Consultant, Big Bang Communications

Leading campaigns to build profile, change opinions, reinforce reputation, manage media and launch new ideas. As a senior public relations consultant, RobynI has over 20 years in leadership roles - organizational change management, employee engagement, marketing, media relations, community consultation and social media strategies for engagement. Her clients and employers appreciate her creative and dynamic approaches to communications challenges to build understanding and support. Sectors include: manufacturing, software development, engineering, technology, federal and provincial government, utilities, not-for-profits, associations and education.

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Privacy Matters: Tips and best practices for communicators

Cara McGregor
Director of Communications
Office of the Information and Privacy Commissioner for BC

Cara McGregor is the Director of Communications for the Office of the Information and Privacy Commissioner of British Columbia. She has been with the OIPC since 2011. She has also worked as a Communications Officer for the Law Society of BC, and Senior Communications Officer to the Leader of the Official Opposition at the B.C. Legislature.

Cara holds a B.A. (Hons) in Political Science from the University of Victoria, and an M.A. in Political Science from the University of British Columbia.

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Jodi Roach
Policy Analyst
Office of the Information and Privacy Commissioner for BC

Jodi Roach has been a Policy Analyst with the Office of the Information and Privacy Commissioner of British Columbia since 2012. She previously worked with the Civil Policy and Legislation Office of British Columbia’s Ministry of Justice and the Policy, Planning and Evaluation Branch of the Saskatchewan Ministry of Justice and Attorney General.

Jodi holds a B.A. (Hons) in English Literature and a LL.B. from the University of Saskatchewan.



Lunch Keynote - Lee Lefever

Lee Lefever

Lee Lefever
Picture taker, Video maker, Cocktail shaker

Lee LeFever is the founder of Common Craft and author of The Art of Explanation. In 2007 he saw an opportunity to explain technology using short animated videos. Since then his company has worked with the world’s most respected brands, founded the explainer video industry and earned over 50 million online views. Today his focus is helping others become better explainers.

Learn more about Lee and Sachi's story, check out Lee's book or watch a short documentary about Common Craft.

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Content Curation - The Big Picture


Robyn Quinn, APR, Facilitator
Principal Consultant, Big Bang Communications

(See above for bio)


Tom Gierasimczuk
BCBusiness Magazine

Tom Gierasimczuk is an award-winning media executive, the editor-in-chief of BCBusiness magazine and vice-president, editorial of Canada Wide Media, Western Canada’s largest independent media company. Prior to that he was editorial director at Rogers Media-owned Marketing magazine in Toronto and at Calgary-based RedPoint Media Group, where he was named Editor of the Year in 2010 by the Alberta Magazine Publishers Association. He sits on the leadership board of the Canadian Marketing Association and speaks extensively about the business of media and marketing across the country.

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Richard Davies
PR & Merchandising Manager,

Richard has been with AbeBooks – the Victoria-based online marketplace for new, used and rare books - since 2005. He is responsible for PR, social media and merchandising content. A former journalist, Richard has also worked in public relations for the NFL and a top 50 UK PR consultancy. His career has spanned sport, books, technology, hotels, recruitment, financial services, paint, and retailing.

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Erica Sigurdson
Stand-up Comic, Writer, Entertainer

Best known for her rapier wit on CBC Radio’s smash hit The Debaters, Erica Sigurdson is in high demand for radio, television and live appearances. In addition to her twenty-seven appearances on The Debaters, Erica has recorded five television specials in 2013 alone.
She is a staple at Comedy Festivals across Canada since her first appearance at The Winnipeg Comedy Festival in 2003. In 2007 Erica was awarded a Leo Award for Best Comedy Screenwriting, along with co-writer Peter Kelamis, for her writing on the 21st Annual Gemini Awards.

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